Who Are We
Welcome, and thank you for visiting us at TrueRedLight.
We’re grateful for the opportunity to serve you and help you create a home or business that reflects your standards of care and quality, enhances your client experience, and brings a sense of confidence and comfort to every session — all with safe, reliable equipment built to last.
TrueRedLight was founded by successful e-commerce entrepreneur Renato Martinez, who is passionate about bringing long-lasting value to the marketplace.
We understand — and genuinely care about — your passion for self-care, long-term skin health, and creating a space that feels personal, professional, and rewarding. Whether you're building a luxurious home setup or outfitting a professional spa or studio, we know you're not just buying equipment — you're creating an experience for yourself or your clients.
Why We Do This
Because when someone has that glow — when their skin looks sun-kissed and healthy — it’s more than just appearance. It lifts how they feel, and how they show up in the world.
That confidence, that shift in energy — it reaches far beyond the mirror.That feeling is what we strive to deliver. Every time.
Our Core Values
Integrity
We do the right thing. Always. We do business with the highest standards of ethics and professional behavior.
Relationships
We believe that openness and honesty make for the best relationships in business and in life. Strong and positive relationships are a big part of what make TrueRedLight different from other online stores. Our customers, dealers, and vendors are our top priority. Period.
Service
Plain and simple, we are here for YOU, the customer. Our goal is to deliver the WOW factor in service. We strive for excellence in customer care and are driven to provide value at all times.